About Kevin

Kevin is a Grammy nominated artist, podcaster, and indie musician advocate. He resides in Portland, OR where he is the Director of Marketing for CD Baby (cdbaby.com). Oh, yeah, he also plays guitar in Smalltown Poets.
    follow me on Twitter

    Musicians: It’s Time To Go To YouTube School!

    If you’re an artist or band, and you’re not actively building a YouTube presence, you’re missing the boat. The good news is that YouTube has a number of great resources to help get you turn your YouTube presence into a fan building machine. The latest resource is the new YouTube Creator Academy. Watch the trailer below, and then click the link at the end to register for class.

    What every artist and musician should have learned from the Olympics

    Every time the Olympics come around, it’s amazing how In a matter of moments, a good story can make us care so deeply about an event or athlete we’d hardly given thought to before. In most cases, we didn’t even know they existed. We get sucked in by the masterful story telling which turns us into passionate fans.

    Music is the same way.

    A good story can instantly unleash the passion in an audience and turn them into diehard fans. Learn to tell your story well and weave it through everything you do. It’s amazing what can happen.

    The Problem With The 1,000 True Fans Theory

    Is Your Music Career All About The Money?

    What are your thoughts?  Please leave your comments below.

    What the Cheshire Cat has to say about Your Music Career

    It’s pretty common for artists and musicians to have big dreams of making music their full time career. The problem is that in most cases, there is no definition of what “making it” will truly look like for them. Without clear goals and a picture of success, it’s easy to spend a lot of time and energy that results in little forward progress towards a full time music career. This leads to frustration, burnout, and ultimately failure. If you don’t know where you’re trying to go, the Cheshire cat says,”Then it really doesn’t matter which way you go.”

    2011 will be the year of the QR Code!

    QR Codes (Quick Response Codes) have been around for a while, but in 2011 we’ll see their explosions into the mainstream consciousness. Just in case you have no idea what I’m talking about, a QR Code is the little black & white checker-box images that are popping up on posters, kiosks, signs and just about everywhere else information is displayed.  You’ve probably already seen them in use and just didn’t know what they were. All you need is a smart phone and a scanning app to enjoy the hidden treasures that wait for you when these codes are discovered and scanned out in the real world. There are a number of cool music promotion ideas around QR Codes. Check out the video below to see how my band Hello Morning used the code to promote our album release show.

    For more information on how that was done (including links to make a QR code), check out the QR Code article on the DIY Musician blog HERE.

    Those who get creative with QR Codes could score big! Check out this video of how someone used a QR code to make the ultimate resume. I’m sure he has plenty of job offers now! See it here – http://vimeo.com/21228618

    CNN and My Panel at SXSW

    Last week at SXSW, I took part in a panel on the topic of crowdfunding. The panel was moderated by Brian Meece, one of the founders of the crowdfunding website RocketHub.com. As much as the topic seems old hat to some in the music community, there are still many musicians that are just hearing about the opportunities with crowdfunding for the first time. The panel was a great discussion with a lot of excellent questions from the audience. A reporter from CNN was on hand and interviewed me about my crowdfunding experience with Hello Morning.

    You can read my CNN interview HERE.

    Why Quitting MySpace is Stupid – For Now

    Apparently today is the 1st Annual Quit MySpace Day where musicians are being encouraged to dump their MySpace accounts. Yes, MySpace is a clunky, annoying, spammed filled experience, but for any serious artist/band, I think deleting your MySpace account is a serious mistake (for now). There are two reasons.

    1. MySpace returns great search results on Google with some search results featuring an audio player ready to stream popular songs by that artist.

    2. Press and music venues still find MySpace useful. I’m not sure why, but just about every venue and news outlet still tend to grab a band’s MySpace link over using their official website. My guess is that they know it’s a direct link to streaming audio of the artist’s music plus all the other band essentials.

    I find using MySpace just as frustrating as anyone else, but it takes zero effort to let my account sit there just in case. Until it’s officially dead or there is an obvious new replacement, I’ll keep my account open. I suggest other artists do the same.

    Our Go at Fan Funding an Album

    My band, Hello Morning, is in the home stretch of our fan funding campaign to help raise the needed funds to finish off our new album (Just a couple days left). It’s been quite a learning experience that I will sum up in a later blog post once the campaign has officially concluded. At this point though, we still have a lot of ground to cover before we reach our goal of $1,500. Your participation would be greatly appreciated by myself and the rest of the guys in the band, plus, you’ll get some great Hello Morning rewards in return. You can view our campaign here on the fan funding site RocketHub. Just a reminder, only receive the funding if we make our goal, so anything helps!

    We titled our fan funding campaign “It Takes a Village to Make an Album” partly to be funny, but partly because it’s true. For me personally, the support I’ve received from family, friends, and members of the music community has served as great encouragement and kept me in pursuit of my musical passions. I truly do not take it for granted!

    For more details, click here!

    My Interview With Hypebot

    hypebot-logoLast week, the music business blog Hypebot, posted a 2 part interview with yours truly. Most of the questions centered around the how the web fits into the career of a musician in this new business climate, and I have to admit, my soap box came out a bit. I said a lot of things that I don’t think get mentioned enough. It wasn’t anything revolutionary, but just thoughts that I think many in the artists community who have talents deserving of a fan base are thinking these days. Another popular blog, called Mashable, took a few quotes from my interview and used them in an article about Weezer!

    Interview Part 1: Artist Are Still Afraid of New Technology

    Interview Part 2: The Mystery Is Gone

    The Weezer article from Mashable