Music Subscription Service – Will it be voted off the island?
The Isle of Man, a small island in the Irish sea, plans to institute a music tax which would make every citizen pay a tax in exchange for an unlimited music subscription service. Payment of the tax would be added to the internet service provider bill and would be required, even if the user doesn’t listen to music through the service. What the Isle of Man has planned is extreme, but serves to highlight why I think the subscription model in of itself, is not the future(Or at least the near future) of the music industry. Not only is sweeping legislation required for it to work, but it makes some big assumptions.
1.Music fans will all be happy to consume music only in that manner
2.People don’t find the need to “own” their music(Remember what happened when Yahoo music closed? Lots of money down the drain for those subscribers)
3.There is a long term perceived value – That $15 a month adds up over time!
The Isle of Mann will be an interesting test case and the world will be watching!