About Kevin

Kevin is a Grammy nominated artist, podcaster, and indie musician advocate. He resides in Portland, OR where he is the Director of Marketing for CD Baby (cdbaby.com). Oh, yeah, he also plays guitar in Smalltown Poets.
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    The New Digital You!

    In the comment section of my previous post, Arthur Pope left an intriguing comment that I thought deserved a post of it’s own. Due to vision impairment, Arthur is not able to tour extensively, therefore, he is not able to participate in what has traditionally been the bread and butter for musicians, the live show income. So, it begs the question – is it possible for a non touring artist to find income streams outside of touring? Can you build a following of fans that not only pays for music, but sees value in supporting the artist and their art? The answer is a big YES! Presently, people consume more music than ever, but there is also the largest supply of consumable music that the world has ever seen. Unfortunately, when supplies of a product are up, prices generally go down. When music is made a consumer product(Instead of art)values go down. So the real question becomes, “How do I separate myself from the musical glut and bring value to my music?” The answer is with real connections with real music fans(Also known as people). Honestly, it’s the same answer it’s always been for the indie artist, but for some, the “venue” may have changed. So how is it done in the digital landscape? By creating videos, starting a podcast, using the social networks like Facebook and Twitter in an intentional way. Don’t just post information on the web, interact, create and communicate the real you. Be genuine and interesting. By the way, after hearing Arthur’s podcast, I can say that he is on the right track!

    Give Arthur’s podcast a listen -> http://www.arthurpope.com/songfactory/

    • http://www.arthurpope.com Arthur Pope

      Thank you so much for this post.

      I’ve been listening to the DIY podcast for a while, and went back to listen to a lot of the older episodes when I found it. A lot of what I am doing to try building a fan base/business/career out of my music comes directly from what I have learned through the podcast.

      If you don’t already listen to him, I also highly recommend pretty much everything that Leo Laporte offers through his podcast network over at http://twit.tv

      It’s all tech stuff, and rarely deals with music, but he is always talking about strategies and new ways to look at the world and business in the digital age. I have picked up so much from him and his network, as well as your podcast, that I feel very confident that I will succeed in today’s world, as well as in the future.

      It takes time and consistency, however. I’m working on the consistency.

      I wrote about your podcast, and this post on my blog, if you’d like to check it out. – http://www.arthurpope.com/journal/2009/2/12/ive-been-getting-around.html