About Kevin

Kevin is a Grammy nominated artist, podcaster, and indie musician advocate. He resides in Portland, OR where he is the Director of Marketing for CD Baby (cdbaby.com). Oh, yeah, he also plays guitar in Smalltown Poets.
    follow me on Twitter

    Knowledge is power – Especially when you know people!

    This past week I had the opportunity to speak to the music business students at Full Sail University in Orlando Fl(Good people!). Full Sail is a state of the art media school that features everything from recording, film, graphic arts, and of course music business. During my visit there, I was reminded of a couple simple facts that I think are very important for anyone pursuing music, music business, or just a career in a creative field.

    Understand how things work – In life, there are always gate keepers that stand between you and your goals. This is especially true with any creative field such as music, and that is where a little knowledge goes a long way. You’re chances of success will go way up if you just take the time to understand how things work. Learn how people do there jobs. There are plenty of resources available, so there is no excuse. Those gate keepers, they feel that you should know better as well.

    You must know people – Yes, networking is important, but I think you have to have a proper perspective on networking. Don’t just gravitate to the people that do exactly what you do. It’s important to talk shop with those folks, but it’s also important to know the people that can complement you pursuits. For example: Thinking of starting a record label? Besides the obvious of knowing great artists and music business folks, spend time getting to know web developers, graphic artists and film directors and people in the advertising world. All these folks can play an important part in what you do.