About Kevin

Kevin is a Grammy nominated artist, podcaster, and indie musician advocate. He resides in Portland, OR where he is the Director of Marketing for CD Baby (cdbaby.com). Oh, yeah, he also plays guitar in Smalltown Poets.
    follow me on Twitter

    The Problem With The 1,000 True Fans Theory

    • http://twitter.com/jasonogle Jason

      Interesting thoughts Kevin. I definitely would agree with you. Our first band fell into the MySpace illusion of friend blasting and expecting to create real fans that way. The reality is that you have 50k + “friends” and very little engagement/interest. Kind of a huge let down. This time around with our new band (Me the Passenger), we are simply letting the music speak for itself and if people like it, they’ll share it with their friends and look for us out there on the interwebs. So far we have 70 fb “likes” and a decent amount of engagement based on that ratio. Our direction to appease the Cheshire Cat: Make great music, be good to our fans, be consistent and patient.

    • http://whyifailed.com Steve Grossman

      Well said Kevin. You’re right about the math. Thanks for providing the backstory/details to your readers/viewers.

    • Tucker

      This should have been titled The Problem Within The 1000 True Fans Theory. The problem isn’t a flaw it’s a problem that needs to be solved, like a puzzle – How to get those 1000. It’s gonna be different for each artist or group and that’s what the 100+ CDBaby podcasts are all trying help with.

      Thanks for the great thoughts. I’m excited to engage in vidcast #3 :)

    • http://kevinbreuner.com KevinB


      You are right, but the problem is not with the idea of getting 1,000 true fans. The problem is that people use the theory to say it should be easy to make a living with music. Just get 1,000 true fans. How hard is that?

    • http://kevinbreuner.com KevinB

      You are welcome!

    • http://kevinbreuner.com KevinB

      I think it’s a matter of realizing that in order to build a group of die hard fans, you’re going to need a larger group of casual fans. Converting those casual fans is the key. MySpace friends don’t count for either of those.

    • http://www.thehousesofhealing.net Dave Tate

      I picked up a copy of “A Fiction” a while ago on Bandcamp and I’m Loving it. Thanks! How has the Bandcamp platform been working for your band? Thanks for this video. Those casual fans give you a chance, by signing your email list, buying your music etc., to turn them into true fans with great music and content as you say.

    • http://kevinbreuner.com KevinB


      Thanks for checking out A Fiction! We haven’t been driving much traffic to the Bandcamp page, but for some artists it’s a useful tool. Glad you liked the video! Hopefully I’ll have more posted soon.

    • http://brandenharvey.com Branden Harvey

      This is a great reminder man. Thank you.